Social Media – Singular or Plural?

from The Economist, 1-10-18

Screen Shot 2018-02-27 at 2.44.00 PM

This is certainly not wrong; media is of course technically a plural noun (like data), however much it is considered a singular or, perhaps better, a collective noun. But I don’t remember seeing social media used as a plural; the unit-like nature of the term, rather than the noun itself, would seem to further identify it as a singular (collective) noun, rather than a (literal) plural noun, but The Economist, apparently, uses it as a plural. Cool.

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